About Me

I’m a Visual Brand Director and photographer, shaping cohesive, elevated brand identities for modern businesses.

What began as a love for capturing moments behind the lens naturally evolved into something deeper, helping founders translate their vision into a clear, compelling visual presence online. Today, I blend photography, branding, social strategy and digital design to ensure every touchpoint of your brand feels aligned, intentional and refined.

I believe your audience experiences your brand before they ever read about it. The aesthetic, the tone, the cohesion - it all speaks. My role is to shape that experience with clarity and confidence.

How I got here?

My career began in the corporate world, working in communications and leadership support roles across London and Sydney with Diageo and later the Seven Network. Those years gave me a strong foundation in professionalism, strategic thinking and brand awareness.

While working full-time, I pursued my creative passion, graduating from Sydney CATC Design School with a Diploma in Commercial Arts in 2012.

After returning to New Zealand and starting a family, I launched my own fashion label, Byrdy, and co-founded a lifestyle collective in Whitianga. Over time, my focus returned to what I do best, photography, visual storytelling and brand direction for businesses ready to elevate their presence.

Today, I collaborate with founders who value design, detail and intention, shaping brands that feel as strong visually as they are strategically.