About Kelly

Kelly brings a feminine, creative touch to everything she designs and photographs. What began as a love for capturing moments behind the lens naturally grew into helping women and businesses build their brands online with beautiful, intentional design.

Her work is guided by the belief that every brand has its own story to tell. With a warm, collaborative approach, Kelly blends photography, website design, social media management and digital creativity to create experiences that feel soulful and uniquely you.

How did she get here?

From New Zealand then London to Sydney, Kelly thrived in the fast-paced corporate world as an Executive Assistant and Corporate Relations Executive for Diageo. She later transitioned into media, working as an Executive Assistant to the Network News and Public Affairs Director for a major Australian television network, Seven. After gaining a vast range of corporate experience and while working full-time, Kelly was fuelled by a creative passion for design, and graduated from CATC Design School with a Diploma in Commercial Arts in 2012.

After starting a family, her love for creative design, fashion, and markets led her to create her fashion brand, Byrdy. She then joined five other women to open a lifestyle collective store Gathered Collab, based in Whitianga, New Zealand before returning to her love of photography, web design and assisting women with their creative business endeavours.

With a deep love for photography, Kelly also spends her summers behind the camera, capturing weddings and families.